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CLIENT: ZANDER & PARTNER EVENT-MARKETING GmbH 

EVENT: FESTIVAL OF LIGHTS 2014

PRODUCTION: Live-Mapping Projection & Lighting Design

YEAR: 2014

 

FOR SEVEN NIGHTS THE FLAGSHIPSTORE OF MICROSOFT IN BERLIN WAS TURNED INTO A LIVE-MAPPED SURFACE WITH THE MAJOR THEME OF "DIGITAL MEETS HUMAN".

THE CORNER-BUILDING WAS BECOMING ONE OF THE MAIN ATTRACTIONS DURING THE FOL AND WE WERE ABLE TO CREATE UNIQUE VISUAL WORLDS NIGHT AFTER NIGHT. FOR OUR TEAM THIS WAS ONE OF THE MOST IMPRESSIVE MAPPING-EXPERIENCES OVER THE YEARS AS WE NOT ONLY HAD DIRECT RESPONSE FROM THE SPECTATORS BUT ALSO A BEAUTYFUL PLAYGROUND TO EXPLORE THE CUTTING-EDGE OF LIVE-MAPPING.

MICROSOFT BERLIN LIVE MAPPING

REVIEW-CLIP WITH BEST-OF SCENES FROM THE WEEKS LIVEACTS:

LIGHTING- & VISUAL-CONCEPT: RICK KAY, CHRIS NOELLE, JÖRG REINAUER

 

PICTURE-IMPRESSIONS FROM THE SPOT:

Photographed by Jörg Reinauer & Chris Noelle / Nelofee

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